

Although performance is demanded for performance it is generally not the right kind of performance to deliver long-term value because calculations are usually not closely related to the value. From the customer point of view a low assessment arises of the company competitiveness and economic strength as well as the ability to continue to produce high quality top quality products and reliable after-sales support. Harvey and Shivaram Rajgopal of the University of Washington show that businesses provide more profits with more than just accounting gimmicks: 80 percent of respondents said they would reduce value-added R D expenses advertising maintenance and recruitment to the benchmarks to reach.

It starts quite a bit like a first set of specific spreadsheets but after the tables are linked analysts must both design and remember the logic.
